“Mix and More.” That is the motto of WNIA, the student-run radio station at Niagara  University. On Wednesday, the station and its DJs showed NU students and faculty just how much more the station is willing to give during a CD sale held on campus, located just inside the Gallagher Center.

Prospective buyers were able to peruse through thousands of CDs, most of which dated back to the mid-to-late 1990s and early 2000s. Promotional albums, singles and full records alike, a mere $2.00 allowed the shopper to take home any CD of their choice. Ranging from the Deftones to Louis Armstrong to Clutch, not to mention many more obscure bands, the sale offered the Niagara community a chance to take home great music at an even better price.

So was there a problem with outdated music? “There were a lot of unknown bands and artists,” explained Catherine Mason, current promotions and business manager of WNIA. “But I think we found a lot of good stuff that will work for [the students] and open their musical horizons.” Geoff Redick, WNIA General Manager, adds that “it was a great way to get indy-music and some more well known music out to the public.”

The station, which achieved somewhat of a revival in the past two semesters, is now on a completely different format since the days of Niagara’s old radio station, WRNU. “We’ve gone digital, so we no longer needed the old CDs and records,” said Mason.

Like many college stations of the pre-digital age, WRNU dealt exclusively with CDs, vinyl records and cassettes. But since the dawn of the era that is the digital age, all of their music formats became obsolete, hence the need to get rid of all the back stock of outdated, non-digital systems that WNIA absorbed.

And college radio isn’t the only type of radio following this trend; most radio stations now work on a completely digital format.

On top of being more convenient (a simple mouse click is all it takes to play a song, which means no more fumbling for CDs or bulky vinyls), digital is less costly and easier to use. “We’re all technology based students now, so it makes the process a lot easier to teach and remember,” remarked Mason.

One of the upsides to the sale was that, because all the CDs sold were given to the old WRNU station, Wednesday’s sale carried out by WNIA was all profit. All revenue generated from the sale will go towards new equipment for the DJs and any equipment repairs needed down the road.

With the success of the CD sale, WNIA is also hosting a vinyl record sale on Saturday from 9-2 in front of the Gallagher Center on NU’s campus (weather permitting- rain will cause the sale to move indoors, to the lower level of the Gallagher Center). Records will sell for $3.00 a piece and, if the buyer doesn't want to listen to the records or is without aturntable, buyers can always make use of them as wall decorations.

Despite not having a frequency, WNIA streams live over the internet at wniaradio.com, or on campus television, channel 20.